What is Augmented Reality?
Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with a virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it.
Once upon a time
Having worked with this medium over twenty years ago in exhibition environments using Holograms, followed by mobile technology twelve years ago, we’ve been exploring the use of AR in retail spaces in creating an experience bringing characters to life driving sales revenues for experiential marketing campaigns.
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We are working on plans to bring characters to life in theme parks, holiday attractions and in-store, providing virtual entertainment without the need for expensive headwear driving consumer engagement to a whole new level.